About Us
Our Story begins with
Aurova Jewels founder
When you are born in a Family who were prominent large scale Emerald Cutters in their time, you have a passion from childhood to take your parental business to a next level, and with such passion Vishal Dhadda began his career in Gemstone Industry, at the mere age of 14 in 1984 at Dhadda & Co., a family business in Jaipur, India, mastering emerald cutting, polishing, evaluation, and marketing while continuing his studies. In 1989, he founded Fine Gems Inc. in Los Angeles, dealing in cut and polished emeralds across key U.S. markets. His expertise expanded during roles at Gem Center Inc. in California and as Director of IDCA’s West Coast operations.
In 2002, Vishal joined Gold Diam International in Mumbai, focusing on marketing diamond-studded gold jewelry to the U.S. market. With deep knowledge of diamonds, emeralds, rubies, sapphires, tanzanite, and semi-precious stones, Vishal has worked extensively across global jewelry hubs, including Hong Kong, Thailand, Colombia, and Brazil.
Recognizing the transformative impact of AI and lab-grown diamonds, Vishal founded in December of year 2024 Aurova Jewels, combining retail and e-commerce to deliver exceptional value through a direct-to-consumer (D2C) model, redefining modern jewelry sales with innovation and sustainability.